The Business of Gifting!

Do you need new and fresh gift ideas for the Year of the Rabbit? Whether it is a corporate gift or a wedding gift, door gifts or business gifts, promotional gifts or personalised gifts, there will be so many ideas in the market to choose from that it can get mind boggling.

An easy way to sort these would be by intent, purpose and budget.

A personalised gift is more suitable for a small group of persons known to the company or individual planning the gift. It is very likely that the receiver will use the gift if their name is engraved upon it. They will surely not regift it! It will also be a daily reminder of source of this gift and hence very effective. Make sure that the personalised gift is something that the receiver can actually make use of in their daily lives.

A promotional gift is one that a company would likely distribute to many of its potential customers, to lure them to use their products and reorder in the future. A promotional gift for a business must be a reflection of the company's best products and services and something that would likely have high recall value.

A door gift is another way of gifting. These could be in the form or wedding favours or birthday favours, or a company door gift at their corporate events. Door gifts are generally limited by budget. The key here is to select something that can be easily carried back by the receiver, useful and cute.

At the top of the range are premium corporate gifts. These cater to a small niche segment of high budget gifts. It would be even better to have these personalised to make it even more valuable and exclusive.